Skincare has a trust problem. Concentrations hidden. Actives at trace amounts. Promises that outrun the evidence. We chose a different discipline: publish the number, honor the ritual, let thirty nights speak.
Three rules we don’t break
Publish the number
1% GHK-Cu, printed on every label. Full ingredient list, no proprietary-blend hiding. If we won’t print it, we won’t bottle it.
Honor the ritual
Gentle enough to keep every night — because the serum that works is the one you actually stay on. No purge, no peeling, no tolerance-building project.
Let thirty nights speak
Skin changes on skin’s clock — weeks, not days. So the first bottle carries a 30-night guarantee: refunded, not argued with.
Why we make exactly one thing
GHK-Cu is a copper peptide your body has known since 1973 — the reason Bleu is blue is the copper itself, not a dye. Rather than a shelf of eleven steps, we committed to one exceptional active at a full 1%, formulated gentle enough to keep every night.
Every bottle is batch-dated, fragrance-free, and labeled with the concentration printed where you can check it. When we can’t say something honestly, we don’t say it.
Read the science of GHK-Cu →“If Bleu doesn’t earn its place on your shelf in thirty nights, we’d rather refund you than convince you.”
The founders of ElivaeBegin the ritual
One bottle. Thirty nights. Guaranteed — because a promise you can hold is the only kind worth making.